About

Youtube Ads Specialist About Us House of Her is a leading life and business coaching company dedicated to helping individuals achieve personal and professional success. Our mission is to create a supportive community where women can find inspiration, resources, and tools to excel in their careers and lead fulfilling lives. As part of our growth strategy, we are seeking a talented YouTube Ads Specialist to join our dynamic marketing team. Role Overview We are looking for a YouTube Ads Specialist who will play a vital role in driving the success of our brand through strategic planning, execution, and optimization of YouTube advertising campaigns. The ideal candidate has hands-on experience with direct-response YouTube ads, understands how to balance creative messaging with data-driven optimization, and can deliver consistent ROI. This role involves end-to-end campaign management: from strategy and creative input to reporting and optimization. Responsibilities - Develop and implement comprehensive YouTube advertising strategies aligned with House of Her’s marketing objectives. - Set up, launch, and manage end-to-end YouTube ad campaigns (targeting, bidding, creatives, budget allocation). - Collaborate with the creative team to produce engaging and high-converting video content tailored for YouTube. - Monitor campaigns daily/weekly/monthly to ensure budgets remain optimized and ROI targets are met. - Analyze campaign performance, troubleshoot issues, and recommend strategies for scaling successful campaigns. - Prepare clear performance reports highlighting key metrics, wins, and growth opportunities. - Stay up to date on the latest YouTube Ads trends, targeting tools, and policy changes. Deliverables / Success Metrics - Campaigns launched and optimized within the first month. - Consistently meet or exceed agreed-upon ROI/CPA targets. - Audience targeting and segmentation strategies documented for internal team. - Weekly reports showing performance across views, clicks, conversions, and ROI. -Scalable campaign strategies recommended and implemented. Requirements - 2+ years of hands-on experience managing successful YouTube Ads campaigns. - Proven ability to optimize campaigns for conversions, leads, and sales (not just views). - Strong understanding of digital marketing principles and direct-response advertising. - Experience with ad targeting, remarketing, and funnel strategies. - Creative mindset with ability to collaborate on ad concepts and hooks. - Strong analytical skills and attention to detail. - Excellent communication skills for working with cross-functional teams. - Own desktop/laptop and reliable internet connection (please include your speedtest.net result link in application). Preferred: - Experience with info-products, coaching, or online education industries. - Familiarity with Google Ads Manager and integration with CRM/funnel tools. - Knowledge of ad creative testing methodologies (A/B, multivariate). Engagement Details - Hourly fee (please state your rate). - Flexible timezone, but must be available for occasional check-ins with UK business hours.