About

1. Overview We are a startup dental laboratory looking to create a professional, luxury brand identity and website. The goal is to showcase our cutting-edge dental products and services in a clean, modern, “Apple-style” design — crisp, minimal, and professional, with strong emphasis on technology, precision, and quality. This is a B2B site — no prices will be displayed. Instead, the focus is on presenting our products and expertise, with strong calls to action encouraging enquiries. 2. Brand Identity Logo: Already available (will be provided). Colors: Black, white, and burgundy — to create a luxury and premium feel. Style: Modern, professional, high-tech, minimalist. Inspired by Apple’s product showcase pages. Tone: Clean, confident, forward-thinking. 3. Website Requirements Platform: WordPress (preferred, but open to best recommendation). Pages / Structure: Home Hero section with strong visuals (product + manufacturing tech) Clear navigation (Apple-style dropdowns) Key CTAs (enquire, learn more, contact) Products 2–3 core products showcased Each product has different levels (basic, advanced, top) Comparison/categorization system similar to how Apple displays iPhone models (clean tables, icons, visuals, animations) Product detail sections to show materials, features, differences About Us Company story, values, technology-driven process Client Portal (placeholder area for future secure access) Contact Us Enquiry form Contact details 4. Design & Functionality Apple-style navigation and dropdowns (clean animations, product logos/icons). Strong visuals: product images (provided), placeholders for videos (e.g., milling machines, manufacturing processes). Luxury feel: balance of white space, clean typography, crisp imagery. Forward-thinking design: not a generic template; must reflect innovation. Responsive & SEO-friendly. Easy to update (so content can be swapped in later). 5. Deliverables Full website design & build (WordPress). Integration of provided product images; placeholders for future videos. Editable source files (Figma/PSD/etc.). Admin access + documentation for updates. Brand guideline PDF (colors, fonts, usage). Two rounds of revisions per milestone. Ownership of all final files. 6. Style References Apple product pages (clean comparison layouts, product tiering, animated dropdowns). Luxury B2B branding with focus on innovation & professionalism. 7. Timeline Timeline: 4 weeks MAX 8. Qualities in Freelancer Ability to think forward and propose solutions (not just use a template). Experience in luxury / technology-inspired brand design. Strong UI/UX skills with emphasis on crisp presentation. Portfolio of clean, modern, professional websites.