About

We are a newly restructured event-marketing–focused business specialising in: Full event branding and communications Event organisation and management Website design for events and experiential campaigns Event signage and branded collateral Social media strategy and campaign support As we reposition our brand and offering, we are developing a new website and require a dedicated specialist to build a strong content foundation that reflects our expertise and maximises our digital visibility. Role Overview We are seeking an experienced Website Content and SEO Specialist to help shape our website structure and produce high-quality, SEO-optimized content. You will be responsible for developing a clear content architecture, writing compelling page copy, and ensuring all technical and on-page SEO elements are properly implemented. This is a collaborative project-based role, ideal for someone with deep SEO knowledge and strong content creation abilities—particularly within creative, marketing, or event-based industries. Key Responsibilities Website Content Development Create or refine the full website content across all pages (service pages, about, homepage, portfolio, contact, etc.) Capture the tone of voice that aligns with our brand positioning in the event marketing niche. Develop clear messaging around our core services: event branding, event organisation, digital & website design, event signage, and social media strategy. Website Structure & Content Architecture Propose or refine an intuitive website site map. Ensure content flows logically to guide user journeys and drive conversions. SEO Strategy & Execution Conduct keyword research relevant to the event marketing and creative services sector. Implement on-page SEO best practices, including headings, internal linking, keyword placement, alt tags, and URL optimisation. Develop compelling meta titles and meta descriptions for each page. Provide SEO recommendations for long-term visibility and organic growth. Collaboration & Guidance Work closely with the project lead (and web designer if applicable) to ensure content integrates seamlessly with the website’s design and user experience. Suggest opportunities for blog topics, case studies, or additional content that could support SEO. Required Skills & Experience Proven experience in SEO-focused website content creation. Strong understanding of on-page SEO, keyword research, and meta data best practices. Experience developing or advising on website structure and content strategy. Excellent writing skills with the ability to communicate clearly, concisely, and persuasively. Experience within event marketing, creative industries, branding, or digital marketing (highly advantageous). Familiarity with content management systems (e.g., WordPress, Webflow) is a plus. Deliverables Completed content for all website pages (to be agreed upon in the project scope). Full meta data set (titles, descriptions, alt text recommendations). Keyword research report and SEO recommendations. Suggested site map or structural improvements. Optional: recommendations for future content (blog, resources, case studies). Who We’re Looking For You are someone who: Understands both the creative and strategic sides of digital content. Can translate our event marketing offering into clear, engaging messaging. Is proactive, detail-oriented, and passionate about strengthening brand presence through content and SEO. If you're excited to help shape the voice and visibility of a dynamic event marketing business, we’d love to hear from you.