About

Vice President (VP) of Product Marketing 6 Month Contract (Initial) London Hybrid Working Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. We are happy to be recruiting for one of our high-profile Banking clients. They are currently looking for a Vice President (VP) of Product Marketing to join them for an initial 6-month contract. However, there may be scope for extension. Role Responsibilities: Drive commercial success of the Markets Division business line, specifically as it relates to product offerings, management, and trade finance, by creating and executing marketing strategies aligned with business priorities.Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line.Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomesBuild knowledge about the products and solutions sets, the clients they serve, and the competitive environmentDeliver messaging and value propositionEnable client-facing teams to communicate value proposition and initiativesIdentify product