About

William Morgan Group showcases the world-renowned BMW, MINI, BMW Motorrad, and INEOS Automotive brands across Northamptonshire and Oxfordshire. Offering a wide range of New and Approved Used vehicles to suit all budgets, alongside professional expertise in vehicle Servicing, Genuine Parts and Accessories, and Bodyshop repairs. Our Mission. Vision. Values. At William Morgan Group, we are passionate about continuing to build an environment where everyone feels valued, appreciated, and able to reach their full potential. Our Mission, Vision and Values reflect our core business principles. MISSION - Delivering outstanding automotive services. VISION • Creating opportunities & generating growth • Consistent upper quartile performance • Delighted & loyal customers • Highly capable & engaged teams • Leadership at every level VALUES • Innovate, share best practice & embrace change • Act with integrity • Take pride in our business • Treat each other with dignity & respect • Care for our community & environment