About

We are seeking a talented UX/UI designer to create an engaging and responsive visual profile for our food blog website. The ideal candidate will design a captivating logo, select a harmonious color palette, and choose appropriate typography that resonates with food enthusiasts. Additionally, the designer will focus on crafting intuitive UX/UI elements to enhance user experience. If you are passionate about food and have a flair for design, we would love to see your portfolio. Join us in creating a delightful online space for food lovers! Title: Food Blog UX & Visual Design – Full Branding & Responsive Website UI Project Overview: We are seeking an experienced UX/UI designer to create a complete design system and visual identity for a new food blog website. The goal is to deliver a modern, friendly, and food-oriented digital experience that is highly engaging and responsive across devices. Project Goals: Build a cohesive brand identity (logo, typography, colors, and style guidelines). Design a responsive website UX/UI system optimized for recipes, wine, coffee, and lifestyle content. Create a scalable design system to ensure consistency as the site evolves. Scope of Work: Visual Identity & Branding Logo (primary, secondary, favicon, wordmark variations) Color palette (primary, secondary, accent, neutrals, with accessibility standards) Typography (headings, body, hierarchy rules, font usage) Photography & imagery guidelines (food photography style, aspect ratios, usage) Iconography (custom icons for categories, filters, navigation) Optional: illustration or background elements for brand personality UX & UI Design Wireframes & page structures for core pages High-fidelity responsive layouts (desktop, tablet, mobile) Grid & layout system with spacing rules Interactive components (filters, dropdowns, buttons, modals, pagination, notifications) Recipe cards, product listings, and blog components Design System Figma (or equivalent) design library with reusable components Design tokens for colors, typography, and spacing Documentation for scalability and future updates Website Pages (Initial Scope): Homepage Recipes listing Single recipe page Wine listing Coffee listing Inspiration section About Shop Support Style References: Jamie Oliver Recipes I Am A Food Blog Deliverables: Final logo package (various formats for web & print) Full style guide (color, typography, imagery, iconography, logo usage) UX/UI design files for all pages (responsive) Design system file in Figma (preferred) What We’re Looking For: Proven experience in food, lifestyle, or e-commerce design Strong portfolio showcasing design systems and responsive UI Ability to combine aesthetic creativity with usability and clarity Strong communication and documentation skills