Ugc Facebook and TikTok Video Ads Creator and Editor
Upwork

Remoto
•2 hours ago
•No application
About
We’re looking for a talented and creative UGC (User-Generated Content) video ads creator and editor to join our marketing team. The ideal candidate understands what makes content go viral, knows how to tell stories that convert, and can turn simple footage into scroll-stopping video ads that perform on Facebook, Instagram, and TikTok. You’ll be working closely with our co-founder, who will be the face of several videos, to craft engaging ad scripts, direct on-camera delivery, and produce high-performing video creatives optimized for paid social campaigns. ⸻ What You’ll Do • Conceptualize, script, and storyboard UGC-style video ads based on campaign goals and brand messaging. • Edit and assemble video content (footage, audio, captions, overlays, and transitions) into engaging short-form videos optimized for Meta and TikTok Ads. • Stay on top of social media trends, sounds, hooks, and storytelling formats to keep content fresh and highly relevant. • Collaborate with the marketing team to test variations, analyze ad performance, and iterate on winning creatives. • Integrate authentic UGC-style storytelling with a commercial angle — ensuring every video feels natural, relatable, and persuasive. • Repurpose long-form content into short-form ad snippets suitable for paid campaigns. • Maintain brand consistency while experimenting with new creative directions. ⸻ What We’re Looking For • Proven experience creating UGC-style video ads for Facebook, TikTok, or Instagram Reels. • Strong video editing skills using tools like CapCut, Final Cut Pro, Premiere Pro, or DaVinci Resolve. • A deep understanding of paid social creative strategy — including hooks, pacing, calls to action, and retention tactics. • Ability to write and refine scripts that balance authenticity and conversion intent. • Excellent storytelling sense and a strong eye for visual detail. • Comfort working with on-camera talent (you’ll be guiding and editing videos featuring our co-founder). • Experience analyzing ad results and optimizing creative direction based on performance data. • A proactive, self-directed creator who thrives in a fast-moving, results-driven environment. ⸻ Nice to Have • Experience working with eCommerce, SaaS, or personal brand campaigns. • Familiarity with A/B testing and ad creative metrics (CTR, watch time, conversion rate). • Basic motion graphics or text animation skills to enhance storytelling. • Understanding of brand voice and how to adapt creative tone to different audiences. ⸻ Why Join Us • You’ll work directly with a passionate founding team dedicated to creating meaningful, high-performing content. • Opportunity to own the creative direction of UGC ads that will reach millions across platforms. • Flexible, remote-friendly collaboration and the chance to grow with a fast-scaling brand. • Competitive pay, creative freedom, and performance-based bonuses for top-performing creatives. ⸻ If you’re passionate about crafting thumb-stopping ads that blend authenticity with conversion power — and you know how to make viewers watch, feel, and act — we’d love to see your work! 📩 To apply: Send us your portfolio or examples of UGC ads you’ve created, along with a brief note on your process and favorite editing tools.




