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Trade Marketing & Communications ExecutiveLocation: Trafford Park, Manchester (Full Time / Permanent) Salary: £35,000 - £45,000 About the RoleAn exciting opportunity has arisen for a proactive and creative Trade Marketing & Communications Executive to strengthen communication with trade customers and drive engagement across a broad product portfolio. You’ll play a key role in promoting cross-category sales, reactivating lapsed accounts, and supporting new business growth through strategic trade marketing initiatives. This is a hands-on role for someone who thrives in a fast-paced B2B environment, enjoys crafting engaging marketing campaigns, and is passionate about building strong customer relationships. Key Responsibilities Trade Marketing & Customer Communication Create and distribute promotional materials to drive trade sales and stock clearance.Develop cross-selling campaigns and seasonal promotions to raise customer awareness of the full product range.Analyse customer data to identify opportunities for targeted marketing and seasonal peaks.Lead the development of trade marketing content, working closely with Sales Teams and field representatives.Maintain consistent trade communications via email campaigns, product bulletins, and digital brochures.Propose new trade marketing and PR initiatives to enhance brand engagement.Plan and manage annual activation calendars for key brands. Customer Engagement & Relationship Support Drive growth with strategic B2B marketing ideas.Re-engage dormant or low-spend accounts with tailored offers and campaigns.Manage trade show enquiries and develop UK-targeted networking events.Produce tailored pitch content for major retailers and whol