About

Hi, we're looking for someone to help sharpen our brand identity. The company name RevGeni, is a combination of Revenue and Genies. We are focused on working with customers who are small ( less than 100 employees) B2B companies in the UK and USA. These companies are mainly in technology. We also help B2B companies who do not have their own marketing and sales teams - where the founder is driving sales. Our AI agents help to automate and improve workflows in sales and marketing teams to cut outsourcing costs and improve new customer acquisition. So we use AI agents (the genies) to create magic and to help our customers grow their revenue. We have a website live (revgeni.ai). You will notice that some of the images are of Genies and some are more cartoon characters. It's important that we create strong persona for each genie. What we have done, is to start creating a persona for Maya (content genie), Alex (Sales enabler genie), Hunter (ABM genie) and Sage (Growth advisor genie). Each will have their own page on the site in the next week. We need diversity in our genies. You will notice that Alex is a black woman, Maya is an Asian woman, Hunter is a young white male and Sage is an older white guy. Maya's role is to help customers to create engaging content on social media and to monitor engagement with this content. Hunter's role is to do the research on strategic accounts so that the decision makers in these accounts are identified and can be approached with personalised content. Alex helps Sales execs to prepare for meetings, qualify deals, follow up with prospects and prepare proposals Sage advises sales and marketing leaders on how best to grow their businesses What I need is the following: 1. To firstly create an image for each of the 4 persona that is high quality and that embodies the genie idea while creating a persona that people can relate to. The problem with the cartoon characters is that they do not represent the genie idea at all. 2. Once these are agreed, to create a range of images for each persona that can be used across the site and potentially in AI video generation. 3. Then to review the brand guidelines uploaded and improve these, including with sample images, so they can be used as a standard going forward. When choosing our partner for this project, I will ask for a suggested image for one of the genies to assess skills and fit with our needs. Also, any comment on our brand guidelines will be useful.