About

White Stuff is a lifestyle brand for independent spirits with individual style. We specialise in high quality unique, thoughtfully designed clothing and accessories for women and men. All made with a focus on distinctive details, amazing fit, and certified sustainable materials. White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow in case you were wondering). Our style has evolved over the years, but the ethos behind it endures. We're obsessed with the little things. The things that make life interesting. Like unexpected textures and unique embroidery. Hidden details like contrast stitching and secret pops of colour. We design all our prints in-house. We love natural materials like cotton, wool and linen (especially when they're responsibly sourced). And we think it's good to stand out from the crowd. Because life would be very dull if we all looked the same. We give at least 1% of our profits to charity every year and we're committed to being a responsible business. You can read our latest sustainability update here: https://www.whitestuff.com/other-stuff/sustainability We currently have 120 shops and 71 concessions, including in John Lewis and Marks & Spencer.