Strategic Marketing Manager FMCG

Strategic Marketing Manager FMCG

Strategic Marketing Manager FMCG

Ds Smith

Reed

London

2 hours ago

No application

About

About Us We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us About the role We are currently looking for a Strategic Marketing Manager EMEA, who willdeliver growth through strategic planning, ABM planning, customer insights, and a strategic innovations pipeline, while ensuring marketing efforts are customer-centric and commercially impactful. This role supports the Annual Business Planning (ABP) process across two subregions and drives strategic category planning in collaboration with local teams. You will develop compelling value propositions with lead markets or customers and monitoring segment performance across EMEA. Additionally, you will co-lead research initiatives with the insights and foresights team, support sales enablement through category insights and customer presentations, and contribute to innovation planning by owning the desirability lens and guiding product development. KEY RESPONSIBILITIES: Lead ABP and category planning, ensure ABM planning is fully embedded in strategic marketing, with clearly defined objectives, precise targeting, and measurable growth KPIs Define and deliver segment-specific marketing strategies aligned with commercial growth objectives, developing compelling value propositions with lead markets/customer