About

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures. THE ROLEThe Sr. Strategist - Digital Media is central to driving digital marketing performance, with a strong emphasis on paid media execution, campaign reporting and structured testing. Leads the coordination and optimization of paid media activity while adapting regional strategies to local market needs. The role supports campaigns through optimized digital experiences, delivers actionable insights and runs test-and-learn programs to improve conversion and engagement across paid channels. This role is central to driving performance insights, fostering a culture of experimentation across our digital channels, and advancing strategic digital marketing initiatives to support business goals. WHAT YOU WILL DOPaid Media Management & Execution [Paid Media Activation] Optimize paid media activity to support campaigns across regional markets to meet ROI and efficiency targets.Adapt global campaign strategies and creative assets to local market needs and languages.Partner with our 3rd party media buying agency to manage regional paid media incorporating internal stakeholder input.Continuously test new tactics and platforms to scale performance in key markets. Digital Experience & Campaign Optimization [CX] Partner with campaigns team to drive seamless digital experiences by ensuring digital assets are optimized for engagement and conversion.Partner across creative, content, digi