About

• Develop and execute go-to-market plans for new product launches and feature updates Conduct market and competitor research to inform product strategy Collaborate with teams to gather customer feedback and refine product positioning Support product launches in new markets by coordinating with global and regional teams Plan and execute marketing campaigns to increase product adoption and market share Provide expertise on product capabilities and value propositions Monitor product performance metrics and identify growth opportunities Create clear positioning, messaging, and strategies for product launches Ensure commercial readiness by delivering marketing materials and tools Align cross-functional efforts to support product marketing goals Go-to-Market Orchestration: Develop and manage GTM plans for loyalty product launches and enhancements; coordinate timing, deliverables, and alignment with cross-functional partners. Briefing & Enablement: Lead product briefings for Integrated Marketing, CRM, Creative, and other partner teams to inform campaign development and ensure product accuracy. Test & Learn Execution: Partner with regional and global teams to design and implement A/B tests for messaging, creative, and targeting; analyze results and apply learnings to future campaigns. Market & Competitive Insights: Conduct and synthesize research on customer needs, loyalty behaviors, and competitive offerings to inform product and marketing strategy. Commercial Readiness: Ensure regional sales, account management, and customer-facing teams have the tools, messaging, and materials needed to promote loyalty offerings. Performance Monitoring & Optimization: Track KPIs for loyalty program adoption and engagement; use data-driven insights to refine messaging, creative, and targeting strategies. Cross-Functional Collaboration: Partner with Product, Brand, Lifecycle Marketing, Commercial, and Analytics to align plans with the product roadmap and market needs. Minimum of 5 years of relevant work experience and a Bachelor's degree or equivalent experience. 5+ years in product marketing, preferably in tech, fintech, or consumer loyalty/rewards programs. Experience creating and managing go-to-market plans in partnership with cross-functional marketing teams. Strong skills in positioning, messaging, and value proposition development. Proven ability to apply a test-and-learn approach to optimize messaging and campaign performance. Strong Program Management Skills Excellent communication and presentation skills, with experience delivering clear product briefings. Comfortable managing multiple initiatives in a fast-paced, matrixed environment. Bachelor's degree in Marketing, Business, or related field. Experience with emerging markets or new geographic expansion