
Social Media Manager for Luxury Travel & Lifestyle Concierge (Instagram Specialist)
Upwork
Remoto
•3 hours ago
•No application
About
I am looking for an experienced Social Media Manager to grow and manage the Instagram presence of my luxury travel & lifestyle concierge brand. My focus is on UHNW, HNW, VIP, and corporate clients, so I need someone who understands the luxury market and how to position a brand with elegance, exclusivity, and professionalism. Responsibilities: • Develop and execute a tailored Instagram growth strategy to increase real, organic followers. • Curate a high-end, luxury aesthetic for the feed (consistent branding, tone, and style). • Create engaging posts, stories, and reels relevant to luxury travel, lifestyle, and business events. • Research and use relevant hashtags and engagement strategies to reach UHNW/HNW audiences. • Engage with followers, partners, and relevant accounts to boost visibility. • Provide monthly reporting on growth, engagement, and results. Requirements: • Proven experience managing and growing Instagram accounts, preferably in luxury, travel, hospitality, or lifestyle industries. • Strong understanding of luxury branding and storytelling. • Skilled in content creation (visuals, captions, reels). • Knowledge of Instagram algorithms and growth best practices. • Excellent communication and reliability. Scope: • This is a long-term project (6+ months). • Looking for consistent, measurable growth and high-quality content. What I’m Looking For: • Someone who can help me build a strong luxury presence on Instagram and attract the right audience. • A creative partner who understands discretion, exclusivity, and premium service. • Ideally, someone with prior experience in the luxury sector. Please share: 1. Examples of Instagram accounts you have managed and grown. 2. Your approach to organic growth (no bots/fake followers). 3. Why you’re the right fit for a luxury travel brand.