Social Media Director
Blockchain & Climate Institute/ Bci America Inc.
London, England, United Kingdom
•3 days ago
•No application
About
- THIS IS AN UNPAID ROLE
- Role Title: Social Media Director
- Location: Remote
- Position Type: Volunteer (Unpaid)
- Reports to: Senior Communications Manager
- Works closely with: Web Designers, PR & Media Officers, Graphic Designers, Video Designer
- Role Overview
- The Social Media Director leads BCI’s digital storytelling across all platforms — from long-term campaign strategies to rapid-response content. This role is designed for someone fluent in platform culture, who understands both climate and technology narratives, and knows how to translate complex work into sharp, engaging content.
- You’ll be responsible for growing audiences, increasing engagement, and ensuring that BCI’s digital presence remains timely, credible, and on-message.
- Key Responsibilities
- Strategy & Execution
- Lead BCI’s social media strategy across X/Twitter, Instagram, LinkedIn, YouTube, and emerging platforms
- Develop and manage a flexible editorial calendar balancing campaign content with real-time responses
- Ensure all content reflects BCI’s tone, priorities, and strategic communication goals
- Coordinate with the Senior Communications Manager on narrative development and cross-platform messaging
- Launch, manage, and report on multi-channel campaigns for events, policy work, publications, and partnerships
- Optimise all visual and written content for platform-specific engagement and accessibility
- Real-Time Engagement
- Monitor climate news, policy developments, and tech trends to engage in timely conversations
- Live-tweet and provide social coverage during events like COP, ISO meetings, or global summits
- Build and maintain relationships with partner orgs, journalists, and climate-tech stakeholders via social channels
- Creative Collaboration
- Work with Graphic Designers and Video Editors to brief and adapt visual content for each platform
- Shape Instagram Reels, Stories, Threads, and Twitter/X posts into cohesive campaigns
- Provide creative input into copy, layout, and platform experiments
- Mentor junior volunteers contributing to BCI social media
- Experience and Skills
- Proven experience managing social media accounts for a nonprofit, advocacy, or policy-driven organisation
- Exceptional short-form writing skills for platforms like Twitter and Instagram
- Strong visual instincts; familiarity with layout, timing, and mobile-first storytelling
- Demonstrated ability to lead fast-paced content cycles from idea to post
- Familiarity with engagement analytics and platform metrics
- Tools & Platforms
- Comfortable using tools like Hootsuite, Buffer, Later, or Sprout
- Basic skills in Canva, Adobe Express, or Figma for resizing or visual prep
- Familiarity with Trello and Teams collaboration tools
- Understanding of digital accessibility and visual equity principles
- What You’ll Gain
- Influence over the public voice of a climate-tech policy organisation
- Opportunities to shape campaigns tied to global forums, emerging climate markets, and blockchain use cases
- Experience working with an international, fast-paced communications team
- A portfolio of visible, impactful work in the global climate space