Social Media Director

Social Media Director

Social Media Director

Blockchain & Climate Institute/ Bci America Inc.

London, England, United Kingdom

3 days ago

No application

About

  • THIS IS AN UNPAID ROLE
  • Role Title: Social Media Director
  • Location: Remote
  • Position Type: Volunteer (Unpaid)
  • Reports to: Senior Communications Manager
  • Works closely with: Web Designers, PR & Media Officers, Graphic Designers, Video Designer
  • Role Overview
  • The Social Media Director leads BCI’s digital storytelling across all platforms — from long-term campaign strategies to rapid-response content. This role is designed for someone fluent in platform culture, who understands both climate and technology narratives, and knows how to translate complex work into sharp, engaging content.
  • You’ll be responsible for growing audiences, increasing engagement, and ensuring that BCI’s digital presence remains timely, credible, and on-message.
  • Key Responsibilities
  • Strategy & Execution
  • Lead BCI’s social media strategy across X/Twitter, Instagram, LinkedIn, YouTube, and emerging platforms
  • Develop and manage a flexible editorial calendar balancing campaign content with real-time responses
  • Ensure all content reflects BCI’s tone, priorities, and strategic communication goals
  • Coordinate with the Senior Communications Manager on narrative development and cross-platform messaging
  • Launch, manage, and report on multi-channel campaigns for events, policy work, publications, and partnerships
  • Optimise all visual and written content for platform-specific engagement and accessibility
  • Real-Time Engagement
  • Monitor climate news, policy developments, and tech trends to engage in timely conversations
  • Live-tweet and provide social coverage during events like COP, ISO meetings, or global summits
  • Build and maintain relationships with partner orgs, journalists, and climate-tech stakeholders via social channels
  • Creative Collaboration
  • Work with Graphic Designers and Video Editors to brief and adapt visual content for each platform
  • Shape Instagram Reels, Stories, Threads, and Twitter/X posts into cohesive campaigns
  • Provide creative input into copy, layout, and platform experiments
  • Mentor junior volunteers contributing to BCI social media
  • Experience and Skills
  • Proven experience managing social media accounts for a nonprofit, advocacy, or policy-driven organisation
  • Exceptional short-form writing skills for platforms like Twitter and Instagram
  • Strong visual instincts; familiarity with layout, timing, and mobile-first storytelling
  • Demonstrated ability to lead fast-paced content cycles from idea to post
  • Familiarity with engagement analytics and platform metrics
  • Tools & Platforms
  • Comfortable using tools like Hootsuite, Buffer, Later, or Sprout
  • Basic skills in Canva, Adobe Express, or Figma for resizing or visual prep
  • Familiarity with Trello and Teams collaboration tools
  • Understanding of digital accessibility and visual equity principles
  • What You’ll Gain
  • Influence over the public voice of a climate-tech policy organisation
  • Opportunities to shape campaigns tied to global forums, emerging climate markets, and blockchain use cases
  • Experience working with an international, fast-paced communications team
  • A portfolio of visible, impactful work in the global climate space