About

• Overview
• At Humantra, we believe hydration is the foundation of everything — how we move, think, feel, and show up. We’re on a mission to become the most mentally available and physically accessible electrolyte brand on the planet. And social is one of the most powerful ways we bring that to life.
• We’re looking for a Social Content Manager to lead Humantra’s organic socialpresence — bringing sharp creative instincts, editorial discipline, and platform fluency. This is a brand-first, content-led role for someone who knows how to build a social identity that feels both relevant and intentional.
• You’ll shape our voice across Instagram, TikTok and emerging platforms — driving storytelling, leading content creation, and collaborating cross-functionally to amplify key moments. From trend-driven short-form to elevated campaign support, you’ll be the connective tissue between culture and content, ensuring every post moves the brand forward.
• This is a high-ownership role for someone ready to lead strategy and execution — and shape the way Humantra shows up in the world.
• Where You’ll Spend Your Time
• Social Strategy & Planning (35%)
• Develop and own the organic content strategy across social platforms — aligned with brand vision and business goals
• Manage and evolve our social calendar to reflect planned brand activity and reactive opportunities
• Work cross-functionally with brand, campaigns, creators, and ecommerce to support key launches and moments
• Identify whitespace content opportunities and test new formats/platforms in line with our values and tone
• Own TikTok strategy end-to-end, with deep understanding of TikTok Shop and the types of content that drive engagement and sales on the platform, alongside managing organic TikTok content that builds brand and community.
• Content Creation & Execution (35%)
• Lead day-to-day execution across platforms — including briefing, copywriting, publishing, and QA
• Film, shoot, and edit short-form content with a UGC-first lens (e.g. CapCut, Canva, Storywave)
• Attend shoots and content days to capture BTS, lifestyle, and IRL footage for repurposing
• Manage content freelancers and UGC partners, ensuring alignment with our brand aesthetic and standards
• Performance & Optimisation (20%)
• Track platform analytics and report monthly and quarterly on performance, insights, and recommendations
• Use data to guide content experimentation, format testing, and frequency decisions
• Stay up-to-date with platform changes, tools, and social best practices — sharing key learnings with the wider team
• Community & Collaboration (10%)
• Partner with our PR and Creator teams to amplify earned and influencer content
• Respond to DMs/comments where relevant, supporting community engagement
• Manage platform relationships (e.g. TikTok reps, Meta account managers) and relevant social tools
• Who You Are
• 3–5 years experience in social content or digital marketing at a fast-paced brand or agency
• Confident content creator with hands-on experience shooting, editing, and publishing across TikTok and Instagram
• Deep knowledge of the social landscape — what’s trending, what’s relevant, and what builds brand
• Exceptional copywriting skills with a clear grasp of tone and voice
• Strong project manager who can juggle multiple priorities without compromising quality
• Detail-oriented with an editorial mindset — every post serves a purpose
• Creative and collaborative — comfortable leading, briefing, and receiving feedback
• Passionate about wellness, culture, and storytelling
• Bonus Points
• You’re a creator yourself or have managed creator content
• Experience with consumer brands in wellness, beauty, fashion or activewear
• Familiarity with analytics tools
• Confident capturing live content at shoots, events, or activations
• Strong network of UGC creators or freelance content partners
• What You’ll Get
• Competitive Salary
• 25 Days Annual Leave + your birthday off
• Brand new Macbook or Windows Laptop
• Enhanced Company Pension
• Hybrid Working (London-based with flexible remote days)
• Clear growth pathway with exposure to brand, performance and commercial leadership
• A chance to build a culturally credible and commercially potent creator program from the ground up
• What we care about at Humantra…
• Ownership
• We don’t wait for permission. We take initiative, move fast, and figure things out. We own problems end-to-end, and if we drop the ball, we pick it up, no excuses. When decisions affect others, we bring them in early and over-communicate. Clarity is kindness.
• Curiosity & Growth
• “I haven’t done this before” means we’re about to learn something new. We seek out feedback, ask better questions, and stay open to being wrong. Every project is a chance to level up — not just deliver, but grow while we do it.
• Care & Connection
• We give a sh*t — about the work, the mission, and each other. We show up, check in, and support the people around us. Our culture isn’t a vibe; it’s a responsibility. No ego, no politics, just good humans doing meaningful work together.