About

Online Marketing Expert (UK Wills & Estate Planning Events) About Us We're Clarke & Wright, we run free educational events on wills and estate planning at hotels across England — helping older homeowners understand topics like Wills, Trusts, Powers of Attorney, Care Fees, and Inheritance Tax. We promote each event locally for about four weeks before it happens, never repeating a town more than twice a year. Our Audience: Older UK homeowners, often with children and grandchildren — both couples and singles. Our Current Setup Ad spend: around £10,000/month Facebook Ads with lead forms bring in results Google Search Ads didn’t work (nobody searches for “wills events”) We’re too reliant on Facebook and want to test other channels We’d also like to optimise our existing Facebook setup — audiences, creative, and tracking What We Need Help With We’re looking for an experienced online marketing expert to work with us, not take over. You’ll: Audit and improve our Facebook lead form campaigns Advise and assist with creative testing, targeting, and tracking Suggest and test new ad platforms (e.g. YouTube, Google Display, TikTok, Nextdoor) Help us build a repeatable, scalable system for our weekly location-based events Report clearly on what’s working — and what’s not Ideal Experience Proven results in lead generation for live events or local campaigns Expertise in Meta Ads Manager and Facebook lead forms Understanding of older audiences and offline event funnels Knowledge of tracking, attribution, and conversion optimisation A collaborative approach — you’ll work with us to improve what’s already in place To Apply Please include: Examples of similar campaigns you’ve managed What you think of our current setup and goals How you’d help us optimise and diversify Your fees or retainer proposal