About

We are evolving Can Do into a tech company. The original branding (attached) was created for a coffee/hospitality context, but we now want to refresh it while keeping almost everything the same. This is about removing coffee elements, not modernising or redesigning. What we need by the end of this week: - Font: Current brand font is Geogrotesque Stencil (https://emtype.net/fonts/geogrotesque-stencil). Ideally, we want to use a modern stencil font that is already available in common applications (Word, PowerPoint, etc.). Final choice to be agreed before design work begins. - Logo: Keep the existing arrow logo, but remove the “TM”. Provide versions in black, white, and our existing brand colours. - Colours: Keep our existing colour palette - blue, pink & green. - Tags (icons): Keep the full set except the van (delivery). Replace it with something tech-related (e.g. a mobile phone). Provide each tag in black, white, and all brand colours, both solid and outlined. Deliverables: - Updated logo files (AI, EPS, PNG, JPG, SVG). - Updated icons/tags in all versions. - Font recommendation. - Simple 1-page brand sheet (logos, colours, font, icons). Notes: - This is a refresh, not a full rebrand. - Please respect the current identity and only remove coffee-related elements (cups, vans, stencils, coffee bags, napkins, etc.). - Must be delivered by the end of this week. To be considered, please: - Confirm you can complete all tasks by Friday 26 September - Send your previous similar completed brand identity examples