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Job Description Job Title: Shopper Marketing ManagerFunction: SalesLocation: (Hybrid)Reports to: Shopper Marketing ControllerDirect Reports: None Overview We are seeking a commercially driven and insight-led Shopper Marketing Manager to develop and deliver a best-in-class shopper strategy aligned to brand and commercial objectives. This role is pivotal in driving brand performance at the point of purchase. You will be responsible for creating innovative, insight-based activation plans that deliver measurable impact across key retail customers. The expectation is to develop market-leading shopper marketing solutions, exploring progressive activation methods that place our brands front of mind with shoppers. You will work cross-functionally with Brand and Sales teams and manage day-to-day relationships with key retail partners to ensure flawless execution of the commercial calendar. Evaluation and continuous optimisation of activity performance will be central to success in this role. This opportunity sits within a leading UK FMCG business operating in the soft drinks category, managing a portfolio of well-established and high-growth brands across sports, energy, juice drinks and squash. Key Responsibilities Develop and own an insight-based Shopper Marketing Strategy aligned to commercial objectives Translate brand strategy into compelling customer-facing shopper activation plans Partner with key retail customers to identify opportunities and deliver value-driving activation Secure agreement to shopper plans across core customers in line with the Commercial Calendar Lead both brand-led and retailer-led activation planning and execution Manage and deploy a significant shopper mar