About

Freelance SEO Content Writer (Jewellery – Product Listing Pages) Type: Freelance / Remote Location: Anywhere (UK time zone preferred but not required) About Us Flawless Fine Jewellery is a luxury diamond and gemstone retailer with showrooms in London and Manchester. We are expanding our e-commerce presence and need a skilled SEO Content Writer — preferably with jewellery or luxury goods experience — to optimise our product listing pages (PLPs) for search rankings, visibility, and conversions. Responsibilities Write SEO-friendly product descriptions for engagement rings, diamonds, gemstones, and fine jewellery. Optimise category and subcategory pages with targeted jewellery keywords (e.g., “lab-grown diamonds,” “sapphire engagement rings”). Develop unique, compelling copy that avoids duplication across product pages. Create meta titles, meta descriptions, and H1/H2 tags optimised for CTR and rankings. Research competitor jewellery brands and identify opportunities for SEO improvements. Collaborate with our SEO/marketing team to align with keyword strategy and seasonal campaigns. Edit and improve existing product content to boost performance in search and conversions. Maintain a consistent luxury brand tone of voice while writing informative, persuasive copy. Requirements Proven experience writing SEO content for ecommerce websites. Jewellery or luxury goods writing experience strongly preferred. Strong understanding of on-page SEO best practices (keywords, metadata, internal linking). Excellent written English with flawless grammar and attention to detail. Ability to work to deadlines and deliver content at scale. Familiarity with SEO tools (e.g., Ahrefs, SEMrush, SurferSEO) a plus. What We Offer Competitive freelance rates (per project or per batch of pages). Fully remote, flexible role — no need to work in-store. Long-term collaboration opportunities on ongoing content optimisation. Chance to work with a growing luxury jewellery brand.