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Senior Yield Analyst, Contract Location London Business Area News and Media Ref # 10047977 Description & Requirements Bloomberg LP has built a significant Media business spanning television, digital, magazine, radio and live event platforms across the globe In the midst of a historic time in the Media industry, Bloomberg Media is growing its global footprint and reach through new innovations from Originals to New Economy. At Bloomberg Media we are committed to providing extraordinary support to our business partners by providing insight on business performance, financial oversight and thought leadership. We're seeking a Senior Yield Analyst to join Bloomberg Media Global Yield Team. You will work across all of our media assets including Digital, TV, Social, Audio, and Print. You'll be responsible for analysing our inventory to ensure we are accurately and effectively monetizing our advertising assets through data-driven strategic insights, while having the ability to effectively translate and adjust to sales and operational needs. We'll Trust You To: Serve as a main point of contact for Sales, Planning, and Ad Operations teams to review and approve pricing and inventory across multiple mediums and buying methodologies including Digital, Linear, Social, Programmatic.Be fully engaged and fluent in the inventory, pricing and revenue data to clearly translate that data to many different groups; and quick to understand the story within the data to take action.Identify inventory trends and develop quantitative analysis, reports and business models as needed to expose inventory risks and revenue opportunities.Have a comprehensive understanding of marketplace nuances and signals to recommend pricing and inventory adjustments to balance effective yield and advertiser performance.Own the rate card process