About

• About Us
• Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth.

The Job

• Paid Acquisition Management
• Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
• Allocate and optimise large budgets to maximise ROAS and user quality.
• Creative & Funnel Optimisation
• Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
• Conduct A/B tests across ads, trials, onboarding, and pricing models.
• Attribution & Measurement
• Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
• Analyse trial-to-paid conversion, retention, and CAC payback metrics.
• Performance Monitoring & Reporting
• Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
• Present findings and recommendations to stakeholders.
• Partnerships & Growth Initiatives
• Manage agency and platform relationships, leveraging beta programme access.
• Support App Store Optimisation (ASO) and organic acquisition strategies.

The Person

• 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).
• Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
• Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.
• Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools.
• Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
• Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.
• Fast executor with strong ownership mentality and clear communication skills.
• Play a central role in scaling a global creative brand.
• Fully Remote with highly flexible hours.
• High-impact, high-ownership role with a lean, ambitious team.