About

Forward Role has partnered with an established travel organisation seeking an experienced Senior Product Owner to take ownership of high-traffic, customer-facing websites across a portfolio of specialist travel brands. This role is responsible for shaping and optimising end-to-end website journeys, ensuring modern UX standards, strong conversion performance, and a scalable, future-proof web platform. You will lead discovery, experimentation, delivery and continuous improvement across search, browse, product pages, booking flows and customer self-service. Working closely with UX, engineering, marketing and commercial teams, you will drive measurable improvements in customer experience and business performance within a fast-paced, Agile environment. Key Responsibilities Own and evolve a unified, modern website experience aligned to a wider digital transformation programme Define and manage the website product roadmap, covering UX improvements, platform upgrades, new features and technical enhancements Deliver measurable uplift in conversion across key journeys (search, browse, product pages and booking flow) Improve website performance, speed, reliability and accessibility Translate customer and business needs into clear requirements, user stories and acceptance criteria Lead the development and adoption of customer self-service features (e.g. booking management, amendments, documentation) Support CRO and experimentation initiatives to deliver incremental gains Ensure high-quality, customer-centric features are delivered on time and within engineering capacity Collaborate closely with UX, engineering, content, brand, CRO and marketing teams Embed Agile product development principles and best practices About