About

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand. Role: The Senior Manager, Digital Marketing is responsible for overseeing Aman’s paid media and performance marketing across search, display, metasearch, and social channels. The role demands a deep understanding of paid media, analytics, and luxury landscape, with a proven track record of delivering results in a fast-paced environment. Reporting to the Director of Digital, this role manages the execution and optimization to deliver traffic growth, engagement, and conversion in line with Aman’s commercial objectives and brand standards. This role will be responsible for driving qualified traffic, and increasing direct bookings through data-driven, omni-channel marketing strategies. In addition to operational oversight, the Senior Manager translates channel results into actionable recommendations that inform budget allocation, creative development, and targeting strategies. The role partners closely with Brand, Content, Analytics, and Commercial teams to integrate paid media into broader omnichannel campaigns and to share performance insights with leadership. Responsibilities: Develop and execute global paid media strategies across all key digital channels. Optimize campaign performance using data, attribution models, and testing. Identify trends and innovate with new formats, audiences, and platforms. Manage budgets, forecasting, and real-time optimizations at corporate and property levels. Lead agency relationships and collaborate with property stakeholders. Ensure campaign governance, compliance, and platform operations are maintained. Mentor team members and oversee executional excellence across campaigns. Align paid media with brand, content, and commercial strategies. Track KPIs and deliver insights to inform targeting, creative, and budgeting decisions. Uphold marketing compliance, tracking standards, and cookie consent protocols. Qualifications: 9-12 years of experience in digital marketing, paid media leadership, or performance marketing within luxury hospitality, travel, or lifestyle brands. Both in-house and agency background are welcomed. University degree in marketing, communications, or related field. Expertise in multi-channel paid media strategy, execution, and performance optimization. Proven leadership of digital marketing teams and platform operations across global environments. Strong understanding of trafficking, tagging, reporting, and platform management processes. Experience collaborating across marketing, creative, content, analytics, and commercial teams. Ability to execute and optimize paid campaigns and provide recommendations that inform long-term strategy. Experience managing multi-million-dollar budget across global markets a must. Proficiency in paid media platforms and tools including but not limited to Google, Microsoft, YouTube, Meta, Sojern, Derbysoft, GA4, Lookerstudio. Office based, 5 days per week. Benefits At Aman Group, we believe that our colleagues are at the core of our success. We offer competitive benefits including exciting international career opportunities in a company that is expanding rapidly. We prioritise and support your career journey, making you feel valued, included and at home. If you thrive in an ultra-luxury environment and are passionate about ensuring flawless distribution systems and supporting seamless guest experiences, we invite you to apply to join us on our journey. Since its inception in 1988, Aman Group has strategically evolved, transitioning from a collection of intimate resorts into a pioneering force across the realms of hospitality, residences and experiences including Aman Essentials and Aman Interiors. We invite you to join us in our pursuit of unparalleled service. We believe that the environments and experiences we create can only be brought to life through our people: the heartfelt attention to detail, the welcoming smiles, and the love and passion for creating a sense of belonging. When you join Aman Group, you join a family.