About

Position: Full time – permanentLocation: Gatwick / HybridWe are looking for a Senior Digital & Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and the London Coffee Festival, to drive engagement and grow our audiences.The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments.Working closely with the Head of Brand, the Senior Digital & Social Media Executive will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice.What you’ll be doing:Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows maximising engagement and reachCapturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the eventsManaging the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction to foster community growthAnalysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid PartnershipsIdentifying and liaising with relevant influencers and content creators for collaborationsStaying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the teamCoordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goalsSupporting the m