About

• At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.
• We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.
• After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.
• In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

We expect you to run

• Content Strategy
• • Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests.
• • Identify platform-specific opportunities and trending formats across social channels.End-to-End Execution
• • Own ideation, production, publishing, and iteration of organic content (both branded and organic).
• • Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools.
• • Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube).
• Performance & Optimization
• • Analyze content performance at a granular level (hook, narrative, format, platform).
• • Kill underperformers fast, double down on viral hits aggressively.
• • Own reach, engagement rate, follower growth, and organic conversion metrics
• Driven Production
• • Use AI for ideation, scripting, editing, captions, repurposing, and localization.
• • Build repeatable AI workflows to increase output quality and speed.
• • Leverage AI for trend identification and content personalization.
• Testing & Learning
• • Run a structured content testing framework across platforms.
• • Document learnings and turn them into repeatable content playbooks.
• • A/B test hooks, formats, CTAs, and posting strategies.
• Cross-Functional Work
• • Partner with growth, product, community, and brand teams.
• • Feed content insights back into product messaging and positioning.
• • Support paid teams with organic learnings and top-performing concepts.

• Requirements
• • 3–5 years in organic social content or growth for mobile apps/consumer brands in the US
• • Proven performance-driven mindset with viral content experience in the US as a key region
• • Strong data literacy and platform analytics expertise
• • Hands-on AI tools (Kling, Higgsfield, Sora, Suno, HeyGen etc.) usage, experience automating content workflows using AI
• • Deep understanding of platform algorithms and content distribution
• • High ownership, low ego
• • Ready for hard work and fast iteration
• Join Praktika and lead the charge in driving exponential growth and innovation.
• Apply now to be part of a team that is redefining language learning for millions of users worldwide.