About

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future. IRC UK is part of the IRC global network, which has its global headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England. In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm. The Purpose of the Role The Mass Market team’s mission is to inspire the UK public to financially support the IRC in order to help people impacted by conflict and disaster. The main purpose of this role is to support the Director, Mass Markets UK in generating long-term sustainable growth, maximising net unrestricted revenue and developing a supporter-centric fundraising model. As the Senior Acquisition Marketing Manager, you will be responsible for developing and leading the Acquisition strategy and programme, supported by a team of two. You will be responsible for significantly growing the supporter base and meeting income targets by optimising our multi-channel cash and regular giving programmes and expanding into new products, channels and audiences. You will respond to emergency appeals led by IRC, and as a member of the Disasters Emergency Committee, ensuring speed to market and maximum net revenue are prioritised at all times. You will be joining a team focused on excellence and growth, with significant opportunity to lead on change and drive impact. Scope and Authority The post holder will have the authority to make decisions regarding acquisition operations and to make decisions and recommendations regarding strategy and long-term financial planning alongside the Director, Mass Markets UK. Responsibility for Resources: This position will manage and develop 3 team members, with plans to expand the team over the remaining years of the strategic plan. This position will also manage agency relationships and consultants. The post holder will be accountable for a substantial income and expenditure budget. Key Working Relationships Internal: • Director, Mass Markets UK • Retention Marketing Manager • Mass Market Global Support (Digital and Offline Acquisition) • Data and Analytics • Corporate Finance and Financial Planning and Analysis (FP&A) • Gift Processing • Comms, Digital Engagement and Creative Studio teams • Mass Market equivalents in other markets e.g., Sweden • Marketing Technology, Systems & Platforms teams External: • Fundraising consultants, agencies, and other key suppliers Key Accountabilities Strategy and programme development (50%) • In consultation with Director of Mass Markets, UK, lead on the development, implementation and monitoring of the UK Acquisition strategy and operational plan • Maintain and develop a monitoring and reporting framework for acquisition activity and associated KPIs that show the performance of the acquisition strategy • Oversee donor acquisition and revenue activities across cash, regular giving, lead gen, lottery and the mid-level portfolio • Deliver emergency appeals both as IRC and as a member of the Disasters Emergency Committee, review and develop processes and collaborate with other departments and the DEC to ensure speed to market and maximum net revenue during activation • Continuously assess and improve our core business and work to diversify our channel and product mix, alongside exploration of audience profiles that enable us to reach new segments of the UK public with meaningful propositions and messaging • Be accountable for activity being produced on time, in budget and within departmental strategic objectives • Work closely with equivalent teams in other national markets (i.e. Germany, Sweden, US, South Korea) and central support teams to ensure all engagement is coordinated, and where appropriate, synchronised. Budgeting and planning (20%) • Oversee the acquisition planning and budgeting process, ensuring all activity and project work is aligned with UK Mass Markets strategic objectives, is created in conjunction with Retention priorities and is balanced against team and organisational resources • Propose investment / disinvestment where appropriate, and advise the Director of Mass Markets UK on additional long-term and short-term investment opportunities • Balance in-year net income opportunities against multi-year investments, ensuring plans balance new donor targets with revenue generation • Monitor the effectiveness of activities on an ongoing basis and take contingency action as appropriate to achieve monthly net income targets and return on investment • Oversee income and expenditure tracking and manage the reconciliation and monthly variance reporting, providing commentary to the Director, Mass Markets and FP&A colleagues on a regular basis Leadership and management (10%) • Lead and develop the Acquisition team, ensuring performance objectives are managed throughout the year and opportunities for development and progression are identified and prioritised • Be an active part of the UK Mass Markets management team, modelling leadership behaviours and supporting the Director, Mass Markets UK in developing a team culture of high performance, continuous improvement and constructive feedback • Deputise for the Director, Mass Markets UK as and when required • Work closely with the Retention Marketing Manager to increase connection across Acquisition and Retention, with the ultimate aim of developing a seamless progression for new donors and prospects into further cultivation • Be the acquisition expert in cross-market working groups and committees • Manage 3rd party supplier relationships and contracts, ensuring all work carried out is to a high standard and represents good value for money • Along with the Retention Marketing manager, lead the internal gambling operations committee and be the specialist in gambling legislation and best practice for prize-led products • Forge excellent relationships across all areas of the IRC to identify opportunities for collaboration where appropriate • Network and build profile of the IRC-UK Mass Markets team internally and externally, and champion fundraising within the organisation • Work closely with the creative studio to develop content that actively demonstrates our commitment to diversity, equity and inclusion guidelines and is appropriate for the UK strategy and audience • Work with digital engagement and communications colleagues to maximise collaboration opportunities Insight, analysis and data management (10%) • Ensure all activity and budgetary decision making is insight driven • Oversee detailed end of campaign reports to ensure all relevant information is documented and used to inform future activity • Work closely with the data teams and external agencies and services in order to gain a detailed understanding of IRC supporters, both behaviourally and attitudinally, and use this insight to inform targeting and marketing activity • Maintain an up-to-date knowledge of current GDPR legislation and ensure all acquisition activity is compliant General (10%) • Keep up to date with the sector developments and benchmarking in individual giving and digital fundraising to ensure IRC is at the forefront of fundraising developments. • Maintain an up-to-date knowledge of current legislation, best practice and industry standards and adhere to all relevant regulation including the Fundraising Regulator, Gambling Commission and ICO. Ensure all fundraising and marketing is ethical, effective and supporter centric • This post may involve some national and international travel, overnight stays and very occasional working outside core office hours • Undertake any other additional tasks as requested by the Director of Mass Markets Person Specification Skills, Knowledge and Qualifications: • Driven and proactive with a solutions-based attitude and the ability to motivate a team** • Strong interpersonal skills, with the ability to manage, influence and negotiate with stakeholders at all levels • Detailed understanding of the digital fundraising environment and of managing a face-to-face and other offline channels, including agency management** • Ability to manage sophisticated budgets and performance forecasting models • Comprehensive understanding and experience of audience segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance • Commercial mindset, with the ability to set and evaluate short and long-term strategic objectives and pivot based on results • Numerate with excellent data analysis and interpretation skills • Excellent organisation and prioritisation skills, especially the ability to manage a complex, varied and substantial team workload • Detailed understanding of UK gambling legislation and compliance requirements relating to prize-led fundraising • Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports. • Institute of Fundraising, Cass or comparable qualifications would be an advantage. Experience: • Experience of leading a fast-paced, high performing team • Senior-level experience of leading individual giving programmes, with a proven track record of successfully running a multi-product portfolio (preferably across cause and prize-led products)** • Detailed understanding of UK gambling legislation and compliance requirements relating to prize-led fundraising • Detailed understanding and management of cash and recurring revenue business models ** • Experience of taking new products to market • Experience and understanding of creative process and relationship with brand identity through different channels and audiences • Experience working for a centralised, international organisation would be a strong advantage • Experience using a CRM system, e.g. Salesforce or Raisers Edge Criteria in the Person Specification marked with ** are the minimum criteria in line with our commitments under the Disability Confident Employer Scheme in the UK. UK based candidates who state that they have a disability and meet these criteria, will be invited to interview. Standard Responsibilities Promote and actively participate in initiatives and efforts to build team engagement, inclusion and cohesion in IRC London Office Related standard content: IRC strives to build a diverse and inclusive team at all levels who as individuals, and as a group, embody our culture statement creating a working environment characterized by critical reflection, power sharing, debate, and objectivity for us to achieve our aspirations as a team and deliver the best possible services to our clients. UK: Narrowing the Gender Gap: The IRC is committed to narrowing the gender gap in leadership positions. We offer benefits that provide an enabling environment for women to participate in our workforce including flexible hours (when possible), enhanced maternity/adoption leave and pay and gender-sensitive security protocols. Candidates must have the right to work in the UK. The salary for the role is £48,000 - £52,000 Annual The application deadline is 11 January 2026. IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability. IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK. IRC UK will ensure that individuals with disabilities are provided with reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments. Recruitment Process The process for this role will be as follows • First round panel interview online – including assessment / test • Second round panel Online – may include presentation/task PROFESSIONAL STANDARDS All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way - Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients. Cookies: https://careers.rescue.org/us/en/cookiesettings #li-1 The International Rescue Committee (IRC) helps people whose lives have been shattered by conflict and disaster to survive, recover and rebuild. We are trusted for our ability to reach people in the toughest places, put our clients at the center of everything we do, and - as an evidence-based organization - to relentlessly improve the impact we deliver for those we serve. If you’re ready to be part of a team that brings ingenuity, fortitude and optimism to making a lasting impact, we want to hear from you. The IRC Way, our code of conduct, is founded upon our core values of Integrity, Accountability, Service and Equality. These values unite IRC staff around the world and keep our programs firmly directed towards the well-being of our clients while meeting the expectations of our donors as responsible stewards of their resources.