About

Salesforce Lead Department: TechnologyLocation: NorwichWork Pattern - HybridSalary: £55,000-£60,000 Why This Role Exists The business is experiencing rapid growth and its salesforce platform sits at the heart of revenue generation, relationship management and performance tracking. The purpose of the role is to ensure the CRM is a true commercial growth engine - not simply a system of record. This role exists to: Own and evolve the CRM to support scalable revenue growthBring clarity, structure and confidence to commercial dataEnable faster, better-informed decision-making across sales, campaigns and eventsReduce manual effort and reactive reporting through automation and insight The role will directly influence how pipeline, revenue, forecasting and performance are understood and improved across the organisation. Key Responsibilities CRM Ownership and Commercial Enablement Act as the senior owner of the CRM across the businessDesign, configure and optimise the system to reflect commercial workflowsEnsure the platform supports sponsorship, delegate sales, campaigns and partnershipsOwn system enhancements, releases and continuous improvement Commercial Reporting and Performance Insight Build and maintain dashboards and reports for leadership and commercial teamsProvide clear visibility of pipeline health, revenue performance and forecastingPartner with data and finance teams to ensure the CRM is the trusted source of commercial truth Data Quality, Structure and Governance Own data models, fields and definitionsMaintain high standards of data accuracy, comple