About

• Role Purpose
• This role is a commercially focused Internal Sales Development Representative (SDR) position with responsibility for qualifying inbound enquiries, developing opportunities within the existing customer base, and supporting the sales team through structured sales administration.
• The role sits at the front of the revenue engine. It combines proactive opportunity development with disciplined sales operations to ensure that high-quality, well-qualified opportunities are passed to the field sales team and that deals progress efficiently through internal systems.
• This role does not include responsibility for marketing or social media activity.
• Success Measures (KPIs)
• Number of qualified opportunities created
• Lead response time
• Conversion rate from enquiry to qualified opportunity
• Meeting bookings for field sales team
• CRM accuracy and data completeness
• Reduction in unqualified or poorly prepared deals
• Timeliness of deal processing and handover
• Contribution to team revenue performance (bonus-linked)
• Required Skills & Competencies
• Confident and professional telephone manner
• Strong questioning and listening skills
• Naturally curious and investigative mindset
• Ability to work through complex information and identify opportunities
• Comfortable running structured sales campaigns
• High attention to detail and process discipline
• Strong written communication skills
• Organised and able to manage multiple workflows
• Commercial awareness and business judgement
• Resilient and comfortable handling rejection
• Strong internal stakeholder communication
• Experience & Background

Essential

• Experience in internal sales, SDR, sales support or customer-facing commercial role
• Experience using a CRM system (HubSpot or similar)
• Experience qualifying enquiries or managing inbound leads

Desirable

• Experience in Fire & Security, Building Services, Engineering or Technical Sales
• HubSpot and Uptick experience
• Experience supporting B2B sales teams
• Personal Attributes
• Curious and analytical
• Process-driven
• Reliable and consistent
• Comfortable working to targets and objectives
• Team-focused rather than purely individualistic
• Willing to develop technical product understanding over time
• Training & Development
• Full product and systems training
• Sales qualification framework training
• Campaign and account development training
• Ongoing technical knowledge development

Career progression opportunities include

• Senior Internal Sales / SDR Team Lead
• Service Works Sales Manager
• Field Sales
• Sales Operations Management
• A full role profile is available upon request