About

• About Blue Orange Digital
• Blue Orange Digital is a boutique data & AI consultancy delivering enterprise‑grade results for mid‑market and enterprise clients across Private Equity, Financial Services, Healthcare, and Retail.
• We design and build modern data platforms, analytics, and ML/AI agent solutions using technologies like Databricks, Snowflake, dbt, and the broader Microsoft ecosystem. Our work turns messy, real‑world data into trustworthy, actionable insight.
• We’re a builder‑led, client‑first culture that values ownership, clarity, and shipping work that actually moves the needle.
• Role Overview
• We’re hiring a Revenue Marketing Manager who understands how B2B sales actually works — and knows how to translate sales process, buyer behavior, and pipeline dynamics into marketing assets, campaigns, and systems that drive revenue.
• This is not a “run the channels” role.
• This role sits at the intersection of Sales, Marketing, and AI‑powered operations. You will own the marketing contribution to pipeline — from first touch through opportunity creation — and build a repeatable, scalable revenue engine that helps Sales close faster and more consistently.
• You’ll work directly with leadership and Sales to diagnose pipeline gaps, design targeted interventions, and operationalize what works.
• What You’ll Own
• Revenue & Sales Alignment (Core of the Role)
• Develop a deep understanding of our sales process, deal stages, qualification criteria, and buyer objections.

Translate sales methodology and deal stages into

• Stage‑specific messaging
• Sales enablement assets
• Targeted campaigns that move deals forward
• Own the marketing contribution to pipeline (MQL → SQL → Opportunity), including clear SLAs with Sales.
• Partner with Sales leadership on pipeline reviews to identify friction points and design marketing solutions.
• Ensure every campaign has a clear downstream sales objective, not just lead volume.
• Revenue‑Driven Campaign Strategy & Planning
• Build and execute a 12‑month integrated revenue marketing plan aligned with growth and pipeline goals.
• Translate strategy into clear campaigns with defined timelines, owners, budgets, and success metrics.
• Design full‑funnel programs across inbound, outbound, and ABM channels, mapped to sales stages.
• Identify high‑value target accounts and create personalized, multi‑touch ABM programs to engage buying groups.
• Build the AI‑Powered Revenue Marketing Engine

Collaborate with engineers and AI specialists to design LLM/agent‑powered workflows that

• Codify sales knowledge (ICP, personas, objections, win/loss insights)
• Support account research, list building, and enrichment
• Generate stage‑specific content and personalization at scale
• Connect HubSpot, Salesforce, paid platforms, and analytics into a cohesive, repeatable system.
• Use AI to increase speed, consistency, and quality, not just content volume.
• Test, measure, and iterate continuously — shipping improvements weekly.
• Campaign Development & Execution
• Lead multi‑channel campaigns across SEO, SEM, paid social, email, content, and website.

Create or oversee high‑impact content including

• Case studies
• White papers
• Blogs
• Ad and email copy
• Sales enablement materials
• Execute ABM programs with tightly coordinated messaging and outreach.
• Plan and run webinars, selective trade shows, and partner co‑marketing initiatives that directly support pipeline creation and deal acceleration.
• Demand Generation, Optimization & Analytics
• Own lead acquisition, nurturing, and conversion programs.
• Use segmentation, A/B testing, and funnel analysis to improve conversion at each stage.
• Build dashboards that clearly tie marketing activity to pipeline and revenue outcomes.
• Deliver actionable performance insights to leadership and Sales.
• Marketing Operations & Execution Excellence
• Own and optimize the marketing tech stack (HubSpot, Salesforce, Google Ads, LinkedIn Ads, analytics tools).
• Establish clear operating rhythms, timelines, and documentation for campaigns and workflows.
• Ensure clean handoffs, consistent execution, and strong follow‑through.
• Manage agency and vendor relationships to ensure quality creative and delivery.
• Monitor competitors and market trends to refine positioning and messaging.
• What You Bring
• 3–5 years of experience in B2B revenue marketing, demand generation, or ABM with demonstrated pipeline impact.
• Strong understanding of B2B sales processes, deal stages, and pipeline mechanics.
• Experience building marketing programs that support specific sales stages, not just top‑of‑funnel.
• Hands‑on experience with HubSpot (or Marketo/Pardot), Salesforce, LinkedIn Ads, Google Ads, GA, and A/B testing.
• Experience with ABM platforms (Demandbase, 6sense, Terminus) is a plus.
• Strong analytical mindset — you turn funnel data into clear actions.
• Excellent writing and storytelling skills for both executive and technical audiences.
• Builder mindset with curiosity for AI, automation, and workflow design.
• Highly organized, systems‑oriented, and comfortable owning outcomes end‑to‑end.
• How We’ll Work Together
• Direct access to leadership with weekly working sessions focused on priorities and removing blockers.
• Tight feedback loops in a lean, fast‑moving environment.
• High autonomy with real ownership — you will architect and evolve the revenue marketing engine.
• Why You’ll Love It Here
• Impact > headcount: Your work will directly influence growth and revenue.
• Builder’s playground: Modern stack, technical teammates, room to invent.
• Growth path: Prove it, then expand scope across brand, product marketing, and partnerships.

Benefits

• Unlimited PTO
• Professional development support
• Parental leave
• Flexible work hours
• Collaborative, remote-first culture focused on results
• Salary: USD$ 65,000 – 85,000 annually (USD 5,416 – 7,083 monthly), depending on experience; compensation varies by country, experience, and cost of living.
• Background checks may be required for certain positions/projects.
• Blue Orange Digital is an equal-opportunity employer.