Reddit Ads / Reddit Growth Specialist (Senior, Part-Time to Start)
Upwork

Remoto
•11 hours ago
•No application
About
Reddit Ads / Reddit Growth Specialist (Senior, Part-Time to Start) We are looking for a highly experienced Reddit marketer who understands the platform’s culture as well as its performance capabilities. Your goal: deliver efficient reach and measurable conversions through Reddit Ads, community-native tactics, or both. This is not a “post everywhere and hope” operation. We want a strategist who knows the rules, reads the room, and scales what works. Responsibilities • Research and identify high-intent subreddits for both paid and organic opportunities • Set up and manage Reddit Ad campaigns including objectives, placements, creatives, and moderation compliance • Build a content and creative pipeline tailored to subreddit rules and community tone • Track performance by community: CAC, CPL, LTV • Run weekly testing and iteration cycles • (If organic is included) Execute engagement tactics such as comments, AMAs, or UGC without triggering bans or negative sentiment Required Skills & Experience • Proven success running Reddit Ads with clear CPA/CAC results • Strong knowledge of Reddit policies and moderator expectations • Creative testing at speed, with data-driven insights • Analytics proficiency including UTM tracking, GA4, Looker/Sheets • English C1 fluency • Senior-level strategic capability preferred due to policy risk management Proof of Experience Applications must include: • Case studies showing ad spend, CPA/CAC outcomes, plus sample creatives • One subreddit strategy example with rule-compliant messaging Performance Goals (first 45–60 days) • CAC within agreed target range sustained for 2+ weeks • 3–5 winning creative angles identified • Shortlist of high-ROAS subreddits established • If organic: weekly traffic minimum and measurable referral conversions Compensation To be finalized after discovery and proposal. Typical ranges: • Audit + pilot test project: $500–$2,000 • Ongoing management: $1,500–$4,000/month + performance bonus Part-time initially with potential to scale based on results. Screening Steps Short-listed candidates will complete: • A 30-day test proposal for our product (Atlas) including KPIs + subreddit selection • Three subreddit-specific ad copy samples • Three organic comment/engagement angles Red Flags • No CPA/CAC performance data • Generic “spray and pray” targeting strategies If you are confident navigating Reddit’s culture while delivering financially sound growth, we’d love to hear from you. Please apply with the requested materials and portfolio links.




