About

The RoleThis is a high-impact role at the heart of the company's product marketing function.The successful candidate will own the end-to-end loop from product development to market - creating launch plans, coordinating cross-functional teams, and tracking success metrics from initial awareness through to user adoption.They will work closely with the Product Marketing Lead and Product Marketing Executive to ensure the go-to-market strategy is cohesive, feedback loops are rapid, and every launch delivers clear, measurable business impact.Acting as the key connector between Product, Marketing, Sales, and Customer Success teams, they will ensure each product release is effectively communicated, rigorously measured, and widely adopted.Key ResponsibilitiesGo-to-Market & Launch Execution Develop and manage comprehensive go-to-market plans for new products and major feature releases. Activate and align cross-functional teams across Product, Marketing, and Sales to deliver consistent execution, unified messaging, and quantifiable results.Adoption & Insight Loop Collaborate with Product Managers to define key success metrics (e.g., feature adoption rates, time-to-value, user satisfaction). Establish systematic processes for capturing insights and create structured feedback channels between Customer Success, Product Marketing, and Product teams to guide roadmap priorities and inform enablement materials.Enablement & Process Excellence Develop and maintain high-quality enablement resources (such as product decks, one-pagers, playbooks, and FAQs). Standardise the launch-to-adoption workflow with clear validation checklists and post-launch review processes. Promote accountability across teams to maintain strong release discipline and hygiene.Messaging & Market Readiness Partner with the Produc