About

Product Marketing and Content Executive Are you a creative and driven marketer with a flair for storytelling, product launches, and content creation? Do you thrive in a fast-paced, collaborative environment where your ideas can directly shape brand growth? If so, this could be the perfect next step for you. About Our Client They’re passionate about creating products that connect with their customers. They’re a growing business with big ambitions and are now looking for a Product Marketing and Content Executive to join their team in Hammersmith. This is an exciting opportunity to take ownership of product marketing campaigns and content strategy, ensuring their launches and communications resonate with their audience and strengthen their digital presence. The Role As a Product Marketing and Content Executive, you’ll be at the heart of product and content strategy. You Will Product Marketing: Develop clear, compelling product positioning and messaging for new and existing products, including unique selling points and target audience with associated messaging.Plan and execute product launch and re-launch campaigns including go-to-market planning, channel strategies, sales enablement materials, and launch communications.Collaborate with E-Commerce to gather insights and translate product details into customer-centric messaging.Conduct competitive analysis, stay ahead of industry trends and gather customer insights to set and refine messaging and positioning.Support the creation of product demo scripts, customer case studies, and webinar content aligned with launch and adoption goals. Content Strategy and Creation: Plan and execute a content calendar aligned with product milestones, seasonal campaigns, and SEO strategy.Write, edit, and manage high-quality content including