About

Look Both Ways with David and Wes is a podcast offering “pragmatic conversations about all things transportation.” Cohosted and produced by David Zipper and Wes Marshall, the podcast launched in July 2025. The eleven episodes produced thus far seem to average ~700 downloads (plus a couple hundred views on YouTube, since Look Both Ways is recorded via livestream and shared as video as well as an audio podcast). This is our first podcast, and we are learning as we go. We would like to hire an experienced podcast professional to help us expand our audience. We would like a growth plan that includes specific guidance such as: • An audit of our current podcast, including format, lighting, sound, web presence, episode descriptions, etc • Recommended ways to attract new subscribers including SEO, discoverability, etc • Tips on social media promotion (we have created clips and shared them on YouTube, LinkedIn, and Bluesky, as well as TikTok and Instagram although we are not active in the last two) • Other tactics that the consultant sees fit We’re seeking a consultant who: • Has hands on experience scaling podcasts in the past • Understands both the technical and creative sides of podcasting • Is experienced with social media • Is ready to collaborate and share clear ideas Deliverables • A growth plan (strategies, timelines, KPIs) • Optional implementation of recommended tactics (TBD) • Optional ongoing advisory support (TBD) Please include: • A short intro about you and your background • Examples of podcasts/projects you’ve helped grow • Your approach to building a growth plan for Look Both Ways • Timeline and pricing (estimated hours and hourly rate) Timeline • Proposal Deadline: December 15th, 2025 • Consultant Selection: December/early January • Kickoff: January 2026