About

Role Purpose (what they must accomplish) Drive targeted traffic to WinningPresentations.com from Pinterest by creating and distributing high-quality pins based on 2x daily blog posts. Success is measured by traffic, saves, and outbound clicks, not random posting. Key Responsibilities 1. Create Daily Pins Output: 3–5 new pins per blog post (I post 2/day → 6–10 pins per day) Tasks: - Read each blog post - Identify the 1–2 strongest visual hooks - Use Canva to create: - 1 “main idea” pin - 1 quote pin - 1 checklist pin - 1 vertical infographic pin - 1 product pin - Use my brand colours, fonts, and style consistently. 2. Keyword Research on Pinterest Tasks: - Find Pinterest-friendly keywords related to the blog post topics (e.g., “PowerPoint tips”, “AI for presentations”, “public speaking hacks”, etc.) - Update the Pinterest board descriptions with these keywords - Add these keywords to Pin titles & descriptions Deliverables: - 10–30 researched keywords per week 3. Pin Publishing & Distribution Tasks: - Upload pins to the correct boards - Add SEO titles (up to 100 characters) - Add SEO descriptions (up to 500 characters) - Use 5–10 tagged topics per pin - Add my product to the pin when relevant - Schedule through Tailwind (if you want to use it) or publish manually Deliverables: - 40–60 pins per week (including duplicates to multiple boards) 4. Create New Boards + Maintain Them Tasks: - Create 1–2 new boards per week based on the main content clusters Examples: “PowerPoint Copilot Tips” “Pitch Deck Templates” “Presentation Skills for Execs” “AI Tools for Consultants” Deliverables: - Boards with SEO titles - Board descriptions optimised with 8–12 keywords - Cover graphics in your brand style 5. Track Analytics & Adjust Strategy Weekly Tasks: Monitor: - impressions - saves - outbound clicks - top-performing pins - Identify topics that drive the most clicks - Recommend 2–3 content ideas per week based on performance Deliverables: - Weekly report (simple format: wins + recommendations)