About

We're seeking an experienced Paid Social Media Manager to join a leading UK brand's Marketing team. This is a fantastic opportunity to take ownership of paid social strategy across multiple platforms, where your expertise will directly influence customer acquisition and brand engagement.If you're a Paid Social Manager, Paid Media Manager or similar with proven experience managing campaigns across Meta, LinkedIn, Twitter and emerging channels including Reddit, we’d love to hear from you.What you'll be doing As Paid Social Media Manager, you'll lead the planning, execution and optimisation of paid social media campaigns, working closely with the wider Performance team to drive brand awareness, engagement and acquisition through strategic paid social initiatives.Develop and execute comprehensive paid social media strategies aligned with marketing and business objectives across Facebook, Instagram, LinkedIn, Twitter and emerging platforms.Provide expert advice and influence to internal business areas, ensuring the most effective social media strategy is delivered across all touchpoints and customer segments.Manage end-to-end campaign setup, audience targeting, budget allocation and performance tracking, ensuring optimal spend efficiency and campaign effectiveness.Collaborate with creative teams to produce compelling ad creatives and messaging that resonate with target audiences whilst maintaining brand guidelines and regulatory compliance.Monitor and analyse campaign performance continuously, providing actionable insights and optimisations that drive improved ROAS and customer acquisition metrics.Stay ahead of platform updates, algorithm changes, industry trends and emerging opportunities in paid social, bringing innovative approaches to campaign management.Understand competitor activities across social channels, providing strategic insight and recommen