About

Paid Media Manager (B2B – PPC & Paid Social)Location: Hybrid – London (2–3 days in office)Type: Full-timeReports to: Head of Marketing / Demand Generation LeadAbout the RoleWe’re hiring a Paid Media Manager to own and scale our B2B PPC and Paid Social programs. This is a hybrid role combining hands-on execution with strategic ownership, focused on driving high-quality leads, pipeline, and revenue.You’ll manage performance across search and social channels, optimize campaigns across the full funnel, and work closely with marketing and sales teams to improve lead quality and ROI.Key ResponsibilitiesOwn strategy and day-to-day management of PPC and Paid Social campaigns, including:Google Ads (Search, Display, YouTube)LinkedIn Ads (core B2B channel)Meta Ads (where relevant)Plan, launch, and optimize campaigns aligned to B2B buyer journeys and funnel stagesManage keyword strategy, bidding, budgets, and audience targetingBuild and test ad copy, creative, and offers across platformsOptimize toward MQLs, SQLs, pipeline contribution, and CACRun ongoing A/B tests across ads, audiences, and landing pagesMonitor performance daily and adjust based on data and insightsPartner with content, product marketing, and sales teams to align messaging and targetingOwn paid media reporting and insights, including:CPL, CPA, ROAS, and pipeline metricsLead quality and conversion analysisEnsure accurate tracking and attribution using GA4, Google Tag Manager, LinkedIn Insight Tag, and CRM integrationsStay current on PPC and paid social best practices and platform updates