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National Sales Manager - Catering equipment, Refrigeration £40,000 - £45,000 per annum + car/allowance & bonus A well-established catering equipment business is launching an exciting new refrigeration brand into the UK market and is seeking an experienced National Sales Manager to lead its commercial growth. This is a high-impact, hands-on role focused on new business development, with particular emphasis on building and expanding relationships across the UK dealer network. The Role Lead the UK launch and growth strategy for a new refrigeration brandDrive new business acquisition through catering equipment dealers and distributorsIdentify, target, and onboard new dealer partners nationwideDevelop pricing, promotions, and sales strategies to support market penetrationWork closely with internal teams (marketing, logistics, aftersales) to ensure a successful brand rolloutRepresent the brand at trade shows, dealer events, and industry meetingsProvide accurate sales forecasting and market feedback to senior leadership The Ideal Candidate Proven experience as a National or Regional Sales Manager within commercial catering equipment or refrigerationStrong existing relationships within the UK dealer networkTrack record of launching or growing brands/products in a competitive marketCommercially astute, entrepreneurial, and comfortable operating autonomouslyExcellent negotiation, presentation, and communication skillsWillingness to travel extensively across the UK This role would suit a driven sales leader who thrives on building something new and wants to make a visible impact in the UK catering equipment market. <p