About

We are looking for a Meta Ads specialist with proven experience in ecommerce, ideally in women’s and men’s fashion. Our brand sells clothing and accessories, and I want consistent, well-managed ads that use UGC-style videos, reels, lifestyle shots, and product images to drive conversions. The goal is to: • increase sales • improve CTR • reduce CPM • increase adds to cart • stabilise ROAS • build a clean testing + scaling structure This is a long-term, part-time role involving weekly optimisation and creative guidance. ⸻ Responsibilities: • Set up high-converting Meta Ads campaigns • Use provided UGC-style videos & images to build strong creatives • Edit/adapt content for ads (hooks, cuts, overlays where needed) • Improve overall ad performance (CTR, CPA, CPM, ROAS) • Set up and maintain retargeting funnels • Run creative tests and audience tests • Provide weekly updates and growth suggestions • Fix pixel/tracking issues if needed • Suggest content ideas for better-performing ads ⸻ Requirements: • Experience running Meta Ads for ecommerce brands • Strong understanding of fashion consumer behaviour • Ability to work with UGC-style content • Skilled in Advantage+ Shopping + manual testing • Able to identify winning creatives quickly • Shopify experience preferred • Clear communication, reliable, proactive • No agencies To Apply: Please send: • Portfolio or past results (screenshots of Meta Ads performance) • Examples of ecommerce/fashion clients • A brief outline of how you would structure my campaigns • Your first improvement you’d make using my UGC-style content