About

We are a growing skincare eCommerce brand looking for a designer to produce a suite of static ad creatives for Meta (Facebook & Instagram). These assets will be used in a structured creative testing program, so variety and clarity are essential. Deliverables: - 45 total static ad assets: 15 concepts × 3 variations each. - Each variation should have a different visual structure and style (e.g., single product hero, customer testimonial card, before/after compliant split, ingredient macro, lifestyle flatlay, carousel frames, infographic-style). - Assets delivered in 1:1, 4:5, and 9:16 ratios (sized for Feeds, Stories, and Reels). What We Provide: - A detailed production board with all concepts, hooks, customer quotes, CTAs, and format requirements. - Brand guidelines (fonts, colors, logo). - Example customer reviews to use as proof text. - Example product photography (jar + under-eye mask patches). What You Will Do: - Translate each concept into a clear, engaging static design that looks distinct from the others. - Apply consistent branding (logo, typography, CTA buttons) while varying layouts, styles, and angles. - Incorporate provided customer quotes and proof points into testimonial/test proof cards. - Ensure designs remain compliant with ad policies (avoid exaggerated claims, include disclaimers on before/afters). - Deliver layered source files (PSD/AI/Figma) + exported JPG/PNG for upload. Ideal Candidate: - Experience designing direct response ad creatives for beauty, wellness, or eCommerce brands. - Portfolio demonstrating versatility across different creative formats (testimonials, carousels, infographics, product shots). - Strong understanding of typography and mobile-first design (must be legible and impactful at small sizes). - Comfortable working from a structured brief and executing multiple variations quickly. Timeline: - Project to be completed within 2 weeks. - First draft batch (10–15 assets) due within the first week for feedback. Budget - Please propose a fixed project price or clear per-asset pricing. We are open to ongoing work if performance is strong. How to Apply: - Share 2–3 examples of static ad creatives you’ve designed for beauty, skincare, or lifestyle brands (if possible). - Confirm your availability for the 2–3 week turnaround. - Suggest your preferred working file format (Photoshop, Illustrator, or Figma).