About

A media buyer is a specialist needed who manages paid advertising campaigns on platforms like Facebook, Instagram, Google, Pinterest, TikTok, etc. Their job is to: 1. Plan & Strategy – Decide where to place ads, what budget to allocate, and how to target the right audience. 2. Set Up Campaigns – Create ad campaigns in platforms (Meta Ads Manager, Google Ads, etc.) with correct objectives (sales, traffic, conversions). 3. Optimize Performance – Track results (CPC, CPA, ROAS), test creatives, audiences, placements, and continuously improve campaigns to reduce costs and increase sales. 4. Reporting – Provide clear reports on ad spend, sales generated, and profitability.