About

• Company Description
• IFS is a billion-dollar revenue company with 7000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.
• At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.
• We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
• By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
• We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
• If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
• Job Description
• Marketing Operations Manager
• Location: UK/Europe/Hybrid

About Copperleaf

• IFS Copperleaf helps some of the world’s largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact. We help hard core industries service, power and protect our planet.

About the Role

• We are seeking a Marketing Operations Manager to drive demand generation, optimise campaigns, and enhance lead conversion. In this role, you will use your marketing operations and automation expertise to drive fresh perspectives and innovative strategies to shape our demand generation efforts. Your expertise will be crucial in building and fostering collaboration and driving continuous improvement in our marketing initiatives, which are focused on clients from world-leading organisations across asset intensive industrial sectors (Energy, Utilities, Transportation). You will also shape sales and marketing alignment via AI driven technology, demonstrating the power this collaboration can bring. In return, we provide a supporting and inclusive environment where you can grow and make your mark in a private equity backed growth machine. IFS is outpacing its peers by 3x – creating an unrivalled environment for personal growth and progression. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work. Duties and Responsibilities: Marketing Technology & Automation Management: Oversee the marketing technology stack, including automation platforms, CRM systems, analytics tools, and other marketing software, leveraging AI to drive efficiency. Implement best practice for automated marketing campaigns, including email marketing, lead nurturing, and customer segmentation. Create and optimise marketing processes, workflows, triggers, and rules within the marketing automation platform to drive quality lead flow. Ensure seamless integration between marketing systems and other business tools. Evaluate and recommend new marketing technologies to improve efficiency and effectiveness. Develop and manage the marketing technology roadmap to align with business objectives.
• Collaborate with sales, finance and IT to align marketing operations with broader business objectives. Lead and Contact Management: Manage lead scoring, routing, and assignment processes to ensure timely follow-up by the sales team. Collaborate with the sales team to optimise lead handoff and improve lead conversion rates. Data Management and Analytics: Ensure data accuracy and integrity across all marketing systems, identifying technology that can assist with enrichment and cleansing. Develop and maintain dashboards and reports to track key marketing metrics and KPIs, and provide data-backed insights. Monitor and report on lead flow and pipeline conversion metrics. Present clear understanding of performance by channel and source. Analyse marketing data to provide insights and recommendations for campaign optimisation and strategy. Process and project management: Identify and implement process improvements to streamline marketing operations and increase efficiency. Develop and document standard operating procedures (SOPs) for marketing processes. Work with the wider business to improve process. Lead cross-functional projects to enhance marketing operations and ensure timely delivery of initiatives. Train and support the marketing team on best practices for using marketing technology and automation tools. Compliance and Governance: Ensure compliance with data privacy regulations (e.g., GDPR) and industry best practices. Conduct regular audits of marketing systems and data to ensure compliance and accuracy. Collaboration and Communication: Work closely with cross-functional teams, including Revenue Operations, Sales, IT, and product, to align marketing operations with business goals. Provide regular updates and insights on the performance of marketing operations and automation initiatives.
• Skills, Knowledge & Expertise Mandatory: Expertise in marketing automation platforms (Marketo & HubSpot) and strong understanding of CRM systems (Salesforce), with 5yrs+ marketing operations and/or automation experience.
• Strong Excel skills and ability to work with large data sets. Day to day use of Co-Pilot Studio, ChatGPT Pro or equivalent to constantly refine insights.
• Proficiency in data analysis tools and software (e.g., Power BI, Google Analytics, Looker studio, Brightedge).
• Familiarity with Enterprise focused marketing demand gen stack: Copy.AI, Demandbase, Outreach, LinkedIn Sales Navigator, etc Demonstrable desire to utilise, understand and investigate AI as a key driver to improve marketing impact and efficiency High level of proficiency in managing data and scalable methods to continuously enhance the contact database. Ability to analyse marketing data to derive actionable insights. Strong problem-solving skills to optimise marketing processes and campaigns. Experience in A/B testing and campaign performance analysis. Strong understanding of customer segmentation and targeting. Excellent organisational skills to manage multiple projects simultaneously with the ability to set priorities, meet deadlines, and work under pressure. Ability to develop and implement marketing automation strategies that align with business goals. Experience in creating and managing nurture journeys. Excellent written and verbal communication skills with an ability to convey complex technical information to non-technical stakeholders. Experienced in building sales and marketing alignment Willingness to stay updated with the latest marketing technologies and trends, as well as propose and implement innovative solutions to improve marketing efficiency. Experience in developing training programmes for marketing automation tools and processes.

Why Copperleaf

• · Join a mission-driven company helping global organizations make decisions that balance financial, social, and environmental outcomes.
• · Be part of an award-winning culture rooted in collaboration, curiosity, and innovation.
• · Competitive compensation and a flexible work environment that supports balance and growth.
• · Excellent benefits package together with highly competitive salary

· Part of the IFS Group of Companies

• · IFS is the world’s leading provider of industrial AI and enterprise software for hardcore businesses that service, power and protect our planet.
• · Our team has 7,000+ employees in more than 80 countries. We are trusted by 500+ partners and thousands of customers worldwide. Together, we are growing at 3x the market average

Equal Opportunity Statement

• IFS Copperleaf is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome and encourage applications from people of all backgrounds, abilities, experiences, and identities.
• Department: Marketing Reports to: VP of Marketing
• Additional Information
• We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.