Marketing Officer

Marketing Officer

Marketing Officer

The Guardian

Reed

Reading, Berkshire

2 hours ago

No application

About

Marketing Officer (New programmes and professional training) Full time (35 hrs/wk), permanent Split place of work between Horizons (Reading, Berkshire) and Home Salary range £30,000 to £32,000 pa plus benefits We have a fantastic opportunity for a Marketing Officer to support across our busy Marketing team and Professional Training team. Working collaboratively, you will support the development and execution of marketing plans for new programmes, working closely with the Academic team to understand new courses and target audiences. You will coordinate multi-channel marketing campaigns, create engaging content for digital advertising, and support with the production of podcasts, blogs, videos, and brochures. Your accountabilities and responsibilities include: Support market research and competitor analysis to inform the marketing approaches for new programmes and productsCollaborate with the Head of Commercial to develop and implement marketing strategies for professional training and short coursesDevelop and manage SEO optimised content for programme and product website pagesTrack campaign performance using analytics tools and prepare regular reports Our main requirements: GCSE Maths and English language Grade C or 4 or aboveExperience in a similar roleKnowledge of SEO, PPC, and CRM/email marketing platforms (e.g., DotDigital)Knowledge of campaign planning and execution At University of the Built Environment we expect employees to demonstrate our values: Passion, Integrity, Excellence and Support. Student satisfaction and success are our main drivers, and our people consistently report high levels of employee engagement; your contribution will be valued should you join us. We are a long-standing and leading provider of supported online educatio