Marketing Manager Credit Solutions
Efinancialcareers

London
•1 week ago
•No application
About
About the Role:Grade Level (for internal use):10 The Team:We're a globally dispersed team of creative, data-driven B2B marketers who thrive at the intersection of finance, economics, and storytelling. Partnering closely with Product and Sales, we build brand awareness, fuel pipeline growth, and deliver measurable impact-all while fostering a collaborative, entrepreneurial culture. If you're energized by fast-paced environments and turning complex ideas into compelling campaigns, you'll fit right in. The Role:As the Credit Solution Marketing Manager, you'll translate S&P Global's credit insights, data and analytics into high-impact product marketing strategies that resonate with financial institutions, corporations, and government agencies. This role is perfect for a curious, analytical marketer who loves distilling complex concepts into clear narratives-and isn't afraid to roll up their sleeves to execute. This role is pivotal in shaping our market presence and driving revenue growth. Key Responsibilities:Strategic Campaign Leadership Develop integrated marketing plans targeting key client personas, leveraging market research and competitive insights.Design and execute multi-channel prospecting and retention campaigns (digital, email, search, social, events) to drive renewal and retention, lead generation, cross-sell and upsell, and overall revenue growth.Track performance metrics rigorously, optimizing tactics for maximum ROI. Content That Connects Support subject matter experts to develop thought leadership content through collaboration, such aswhitepapers, webinars, and case studies that showcase our credit insights, data, and analytics.Collaborate with content, product, and compliance teams to ensure content is compliant



