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Marketing Manager needed for this well established Tour Operator This role leads the end-to-end marketing function, shaping the strategic direction of the brand while driving measurable commercial growth. It combines strategic ownership, digital expertise, and brand leadership ensuring all marketing activity aligns with business goals and delivers strong ROI. You will oversee integrated multi-channel campaigns, strengthen market positioning, and enhance customer acquisition and retention through data-driven decision-making. The role manages key partnerships, PR activity, digital performance, and the marketing budget, ensuring activity is insight-led, optimised, and commercially effective. Key Responsibilities Strategic Ownership: Lead the development and execution of marketing strategies aligned to company and commercial goals.Collaborate with Sales and Product to influence pricing, forecasting, and wider commercial strategy.Proactively champion innovative marketing-led initiatives to generate revenue streams and maximise growth.Manage the marketing budget, ensuring efficient spend and clear ROI.Present performance insights to the SMT to support strategic planning and continuous improvement.Define digital priorities, KPIs and success measures to ensure campaigns deliver measurable commercial impactDevelop and implement a comprehensive digital marketing strategy aligned with business and commercial goals.Multi-Channel Campaign ManagementPlan, execute and optimise fully integrated digital campaigns across PPC, SEO, email, social media, display and partnerships.Oversee publication of digital content and ensure consistent brand messaging across all channels.Collaborate with external digital agencies to deliver high-performing campaigns.Search, Paid Media & Website PerformanceManage and optim