About

Marketing Leader, EMEA North Cluster The North Cluster Marketing Leader plays a pivotal role within our marketing organisation, acting as the primary liaison between the regional marketing team and country-level marketing coordinators. In this role, you’re responsible for driving all marketing initiatives within the cluster, ensuring alignment with regional strategies, and help create the regional campaigns and direction to meet the unique needs of each market within the cluster. This role is ideal for a dynamic marketing professional who thrives in a collaborative environment and is passionate about driving marketing success across multiple markets. In this role you will be reporting to the North Cluster Leader, with a dotted line to the EMEA Marketing Leader, and work closely together with the other EMEA Cluster Marketing Leads. The Country Marketing Coordinators within the North Cluster will report directly to you. KEY RESPONSIBILITIES Strategic Leadership Serve as the driving force for all marketing activities within the cluster. Collaborate with the Regional Marketing team to develop a 12-month marketing calendar that supports the cluster's needs. Provide upstream feedback on campaign performance, market trends, and consumer insights to the regional team. Campaign Development and Execution Lead the implementation of regional marketing campaigns within the cluster. Coordinate the creation of marketing assets and collateral needed within the cluster with the regional design team. Ensure consistency and alignment of messaging and branding across all cluster markets. Team Management Manage and mentor Country Marketing Coordinators, fostering a collaborative and high-performance culture. Ensure that country marketing teams are equipped with the resources and guidance needed to execute local campaigns effectively. Market Insights and Feedback Act as the key point of contact for gathering and communicating market intelligence, including customer feedback and competitive analysis, to the regional marketing team. Identify and communicate important themes, trends, and opportunities within the cluster to inform regional strategies. Operational Efficiency Work with each Market Leader within the cluster and your direct reports of Country Marketing Coordinators to set annual, local marketing budgets. Seek annual budget approval from the Cluster FP&A Leader. Ensure that all marketing activities within the cluster are executed on time and within budget. Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to drive continuous improvement. WHAT YOU’LL NEED TO WIN Bachelor's degree in Marketing, Business, or a related field (Master's preferred). Proven experience in a marketing leadership role, preferably within a regional or cluster structure. Strong strategic thinking and planning skills, with the ability to translate regional strategies into effective local actions. Excellent communication and interpersonal skills, with the ability to influence and collaborate across multiple levels of the organization. Strong analytical skills, with the ability to interpret data and provide actionable insights. Experience managing and developing a team of marketing professionals. WHAT YOU'LL GET IN RETURN We truly value the passion and dedication our team brings to Specialized UK. In return for your invaluable contribution, we offer a generous and well-rounded benefits package designed to support your wellbeing, growth, and lifestyle: Competitive bike loan & purchase policy – ride the best, with support from us. Competitive equipment & apparel purchase policy - gear up with confidence! Company pension contribution - non-contributory. Annual Salary and Merit reviews - based on company and personal performance Annual Merit Enhanced annual leave and long service policy Enhanced family-friendly leave Employee Assistance Program Hybrid working policy Volunteer Day Programme Death in Service Benefit Health Cash Plan Events throughout the year ....and more About Specialized First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. 1974 We are riders—that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we began supporting Outride to help promote better health through cycling. Specialized. Made for riders, by riders.