About

Cameo is partnering with a leading brand in the music industry sector, known for delivering innovative products and solutions used by professionals and creators worldwide. As the business continues to grow through new product innovation and global expansion, we are seeking an experienced Marketing Lead to play a pivotal role in shaping and executing marketing strategy across a diverse portfolio. This role will lead the development of impactful campaigns, own product launches and lifecycle marketing, and scale marketing activity to support commercial growth. Working closely with Product, Sales, Creative, Digital Marketing, and eCommerce teams, you will ensure marketing initiatives are strategically aligned, measurable, and commercially effective. As Marketing Lead, you will be responsible for: Strategy and Campaign Delivery Develop and execute integrated marketing strategies aligned to commercial and brand objectivesPlan and deliver multi-channel campaigns across digital, social, content, email, paid media, and eventsOwn campaign timelines, budgets, and performance metricsTranslate market insights and business goals into actionable marketing plans Product Launches and Lifecycle Marketing Lead end-to-end product launches including positioning, messaging, go-to-market planning, and executionManage product lifecycle marketing across the portfolio to maximise impact and longevityPartner closely with Product Management to align launch activity with the product roadmap Brand, Growth and Commercial Impact Strengthen and evolve brand positioning while ensuring consistency across all channelsScale marketing activity to support business growth and global expansionApply strong commercial understanding to demonstrate clear impact on revenue, pipeline, or marke