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A chance to work with a leading heritage fashion brand based in central London. As the new CRM & Marketing Manager you will be responsible for managing a small team to lead, evolve and deliver the global CRM and Marketing strategy. Client Details A luxury heritage fashion brand. Description Develop and implement the global CRM strategy, ensuring alignment with wider business and brand goals to enhance the customer experience. Refine customer segmentation models and lifecycle campaign strategies. Act as the expert for global email marketing, adopting a test-and-learn approach to maximise engagement and commercial impact. Lead the launch and ongoing management of the global CRM and email marketing platform. Oversee weekly social media activity and newsletter communications. Design and deliver multi-segment, highly personalised automated campaigns. Continuously monitor and optimise segmentation models and campaign performance to meet business objectives. Lead customer insight analysis to support strategic decision-making and the delivery of a cohesive omnichannel strategy. Create and maintain KPI reports, sharing insights and recommendations with senior management. Ensure accurate data capture, tracking, and utilisation across all customer touchpoints. Champion data integrity, prospect data capture, and lead management globally. Support and optimise both quantitative and qualitative data collection to inform marketing strategies. Present quarterly retail data capture results and collaborate with retail teams globally to drive data capture improvements. Keep up to date with industry trends and competitor activity to identify and implement best-in-class CRM practices. <l