About

We are a dynamic team preparing to launch a service for business leaders across the UK, US, and other English-speaking markets. We are looking for an elite performance marketing expert to lead our paid acquisition efforts for the critical first 90 days. This is a ground-floor opportunity to be the lead of a major B2B launch campaign. Your Mission: You will be the owner and manager of our paid media engine, with a primary focus on LinkedIn and YouTube. Your mission is to build and scale a profitable customer acquisition funnel from scratch, targeting senior decision-makers (Founders, CEOs, MDs) and driving sales for our premium offering. Key Responsibilities: -Develop, launch, and manage ROI-focused paid media campaigns across LinkedIn and YouTube. -Implement a full-funnel strategy: Top-of-Funnel (video views for awareness) and Bottom-of-Funnel (retargeting for conversions). -Drive maximum ROI from a limited, scrappy launch budget. Your primary goal is to make our ad spend go further and achieve an aggressive target Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). -Define and execute precise audience targeting to reach business leaders in specific industries and geographies. -Conduct continuous A/B testing of creative, copy, and landing pages to drastically improve performance and maximize budget efficiency. -Provide clear, data-driven weekly reports on campaign performance, key metrics, and strategic recommendations. We're Looking for an Expert With: -Deep, demonstrable expertise with LinkedIn Campaign Manager. You must have a portfolio of successful B2B campaigns targeting senior executives. -Proven experience managing Linkedin and YouTube Ads, particularly video ad campaigns and building retargeting pools. -A track record of successfully targeting niche B2B audiences and C-level decision-makers. -A data-obsessed mindset. You are highly proficient in Google Analytics, ad platform reporting, and tracking ROI. -Excellent communication skills and the ability to work independently and take ownership of the results. -Experience with B2B SaaS, FinTech, or high-ticket consulting services is a major plus. Project Scope: Duration: This is an initial 3-month contract for our launch sprint. For the right partner, this has strong potential to become a long-term engagement. Time Commitment:We are looking for someone who can dedicate approximately 15-25 hours per week for the initial launch phase. Expertise Level: Expert. We are looking for a seasoned professional, not an agency or an entry-level marketer. Please apply only if you have a proven track record of delivering results. Screening Questions: 1. Please provide 1-2 examples of B2B LinkedIn campaigns you've personally managed. Briefly describe the target audience and the results you achieved (e.g., CPA, ROAS). Focus on how you optimized the campaign for efficiency. 2. Imagine you are given a small, test budget to launch a new premium B2B service. How would you allocate this initial budget between LinkedIn and YouTube to prove the concept, and what would be your primary objective for each platform? 3. What is the single most important metric you would focus on in the first 30 days of this campaign, and why?