About

Expert LinkedIn ABM & paid social specialist to design, build and run an end-to-end gated, milestone-driven enterprise campaign that generates Device-as-a-Service (DaaS) and Buy-Now-Pay-Later / invoice-terms leads, and converts decision-makers into our decision-maker newsletter. Project background GeiG is launching an enterprise go-to-market push for Device-as-a-Service (DaaS) with flexible vendor finance options (BNPL / invoice terms). We require a stage-based LinkedIn program that: (1) attracts enterprise decision-makers, (2) progresses prospects through staged content (readiness checklist → procurement playbook → implementation playbook → contract/pilot), (3) captures BNPL/invoice-terms interest, and (4) converts high-value contacts into newsletter subscribers and sales conversations. Objectives - Deliver a staged/progression-driven campaign that progressively qualifies enterprise buyers and captures procurement & finance intent. - Generate high-quality MQLs (enterprise decision-makers) that convert to SQLs and booked discovery meetings. - Build CRM automation and lead scoring to route opportunities to SDRs and capture newsletter opt-ins compliantly. - Provide SOPs and handover documentation for ongoing ops.